Enhance your Salon and Spa Business: Boost Makeup Sales

Enhance your Salon and Spa Business: Boost Makeup Sales

In 2023, the US beauty industry is experiencing a significant increase. Makeup is the main focus and has contributed to 33% of total beauty sales in the first quarter. If you own a salon or spa, you might be exploring strategies to improve your services and boost your sales.

A brilliant approach to achieving these goals revolves around integrating makeup products into your salon or spa offerings. This article will highlight strategies and focus on specialty products such as Blinc's Tubing Mascara and Eyebrow Mousse to boost sales.

Strategy #1: Optimal Product Display

First, make sure your clients know that your business provides makeup services. Start by creating awareness.

To encourage clients to try your makeup, place the small Blinc display in the front and center. Keep in mind that makeup is a spontaneous purchase so use displays that have testers so clients can try them out on their own.

 

Strategy #2: Post-Facial Makeup:

Following your client's facial, provide a free eye makeup touchup. This is the perfect time to introduce products because they trust your expertise and are fully focused on you. It's a chance to make tailored recommendations and further enhance their spa experience.

Use Blinc's Tubing Mascaras for long-lasting, water resistant, smudge-proof lashes that will make your client's eyes pop. These non-traditional mascaras use tubing formulas to ensure they stay put even with moisturizers and other serums after a facial. They are unlike regular mascara that paint and coat lashes. They create tiny tube polymers that wrap individual lashes, providing ultra long wear, even for clients with watery or sensitive eyes.

 

Inform your client that tubing mascaras are easy to remove with warm water and gentle pressure, unlike waterproof mascaras.

Blinc's Tubing Mascaras eliminate the need for rubbing or makeup remover because they are designed to protect the delicate skin around the eyes. Encourage them to look at the product displays and give them a special discount after the facial.

Keep it simple by focusing on just one product after the facial. Applying mascara to your client before they leave the salon not only offers great customer service but also demonstrates your skills. The post-salon or spa service moment is the perfect time to introduce your clients to new cosmetic products.

Strategy #3: Brow Perfection After Waxing or Threading

Blinc's Eyebrow Mousse enhances the post-waxing or threading experience, bringing a world of difference to your clients' brows.

This Vegan formula acts like a tinted eyebrow gel and won't fade, run, or smudge, even if you're sweating or have oily skin.

Blinc's Eyebrow Mousse allows you to precisely sculpt their brows ensuring flawless shape and definition. Application is a breeze; you gently apply the mousse with even strokes, giving them brows that beautifully frame their face. With six shades to choose from, you can find the perfect match for each client's distinctive style.

What makes this mousse more impressive is its anti-aging benefits; loaded with peptides and natural vitamins A and E. It improves the look and thickness of eyebrows while protecting against hair damage and loss.

Your client will love their beautiful eyebrows and want to recreate the same look at home.

 

Strategy #4: Post-Hair Glam: Free Makeup Application

Elevate your clients' post-hair experience by treating them to something special: a free makeup application. This gesture not only pampers your clients but also showcases your makeup artist skills. It's a fantastic opportunity to let them explore the all of your services.

Use Blinc Cosmetic's to create beautiful looks with staying power. Clients may want to buy the products to recreate their salon experience at home.

Remember, customers today prefer one stop shopping, so don't assume they buy their makeup elsewhere. By giving a free makeup application with your hair services, you improve customer service and combine hair and makeup services. By making small changes to how you sell cosmetics, you can grow retail sales and keep more clients coming back.

Strategy #5: Makeup Application Workshops

Host fun and interactive makeup workshops, inviting your valued clients to dive into the world of makeup application. For a small fee, these workshops offer a hands-on experience. They will teach your clients valuable skills while showcasing all of your displayed products.

By introducing Blinc Cosmetic's, you're n Blinc's Wholesale B2B websiteot only offering a service but also building a connection.  Your clients will leave with improved makeup skills and a fondness for the products that you use. This often results in a boost in product sales, as clients want to replicate these looks at home.

Including makeup products into your salon or spa services is a win-win strategy. By making small changes to how you sell cosmetics, you can grow retail sales and keep more clients coming back.

Your clients will leave feeling pampered, confident, and eager to purchase the products that you use. By featuring Blinc's Tubing Mascaras and Eyebrow Mousse, you ensure your clients receive quality products, creating loyal customers.

Seize these opportunities and take the plunge. Elevate your business, and be prepared to witness your makeup sales soaring to new heights. It's the perfect moment to make your mark in the thriving makeup industry.

You can shop by visiting Blinc's Wholesale B2B Website.